About Quaker
Quaker History
Oats is definitely our forte and we pride ourselves in providing this heart healthy alternative to you and your family. Explore our wonderful history and discover how the super grain has intensely inspired us over the years.
Ferdinand Schumacher founds German Mills American Cereal Company in Akron, OH. During the same period, John Stuart established the North Star Mills Company in Canada.
Henry Parsons Crowell buys the bankrupt Quaker Mill in Ravenna, OH, and its most important asset – the brand name Quaker.
The American Cereal Company runs a special all-Quaker Oats train from Cedar Rapids, IA to Portland, OR and introduces the first ever "trial-size samples." 1/2 oz. sample boxes of Quaker Oats are delivered to every mailbox in Portland, OR.
Oat Cakes become the first oatmeal cookie to appear on the Quaker Oats package.
Quaker introduces Quaker Quick Oats, one of the first convenience products.
Quaker Instant Oatmeal is introduced.
Quaker introduces the world to chewy granola bars with Quaker Chewy®.
The Quaker Oats Company submits a heart health petition to the FDA for consideration.
The first food-specific health claim for oatmeal is approved by the FDA. The new heart health claim appears on Quaker Oatmeal cereals which qualify. The claim reads: "Soluble fiber from oatmeal as part of a low saturated fat, low cholesterol diet, may reduce the risk of heart disease." This was also the first year of the Smart Heart Challenge.
The famous Quaker man (affectionately known as Larry) undergoes a subtle makeover-including getting back in shape by eating right and exercising, trimming his famous coif and revealing more radiant skin from daily oatmeal masks.
Quaker Oats registered as the first trademark for a breakfast cereal. The trademark was registered with the U.S. Patent Office as "a figure of a man in 'Quaker garb.'" Both former owners, Henry Seymour and William Heston, claimed to have selected the Quaker name as a symbol of good quality and honest value.
Quaker Oats registered as the first trademark for a breakfast cereal. The trademark was registered with the U.S. Patent Office as "a figure of a man in 'Quaker garb.'" Both former owners, Henry Seymour and William Heston, claimed to have selected the Quaker name as a symbol of good quality and honest value.
Two more firsts – Quaker Oats introduced the idea of packaged premiums by inserting chinaware items into boxes of oats, plus we became the first brand to feature a recipe on its box (the recipe was for Oatmeal Bread).
The familiar round Quaker Oats package is introduced.
Life® Cereal is introduced in its original flavor.
Actor Wilford Brimley stars in the advertising campaign, "The Right Thing To Do," which runs for over 5 years.
The FDA issues a proposal for the first health claim for a specific food – oatmeal for heart health.
Quaker celebrates its 130th anniversary.
Quaker celebrates its 140th anniversary.
Address:
Suite 19-01, Level 19,
The Pinnacle,
Persiaran Lagoon, Bandar Sunway,
47500 Subang Jaya,
Selangor Darul Ehsan.
Quaker Care Line: 1 800 88 1399
Suite 19-01, Level 19,
The Pinnacle,
Persiaran Lagoon, Bandar Sunway,
47500 Subang Jaya,
Selangor Darul Ehsan.
Quaker Care Line: 1 800 88 1399